RLS — Relocation Legal Services

Branding

RLS — Relocation Legal Services is a pioneering law firm, with a dynamic, all-female team at its helm, specializing in immigration law in the Dominican Republic. They sought something different for their brand, something that would convey both the gravitas of their profession and the warmth of their approach.

Their vision was to stand out from the conventional sea of navy, forest green, brown, or gray that often defines law firms in their market. To meet this challenge, we introduced a captivating shade of aubergine. This hue became the heart of their brand, perfectly balancing seriousness with a welcoming touch. It’s a color that speaks volumes, mirroring their unique blend of professionalism and approachability.

In their pursuit of stability and trust, we crafted a logo that exudes timelessness. The classic typographic design, elegantly horizontal, reinforces the gravitas one expects from a respected law firm. It’s a mark that resonates, assuring clients that they are in capable and trusted hands.

This project embodies the power of design in transforming a brand’s identity. It’s a testament to the art of creating a visual language that not only captures the essence of a business but also sets it apart from the crowd. Each element, from the choice of color to the logo’s structure, is a deliberate stroke in the portrait of RLS — Relocation Legal Services.